Front of pack nutrition labelling: Consultation published

Front of pack nutrition labelling: Consultation published

Published:

Author: Hayley Saunders

The Department of Health has launched a consultation on 'front of pack' labelling in a bid to make choosing healthier foods easier for consumers.

The Department of Health has launched a consultation on 'front of pack' labelling in a bid to make choosing healthier foods easier for consumers.

A large majority of food products sold in the UK already have some form of 'front of pack' labelling - this is, however, a voluntary measure for retailers and manufacturers. Quite often labels that are used on the products will be very different and therefore confusing for consumers.

Some manufacturers use the Guideline Daily Amount (% GDA) to give details on calories and fat content whereas other manufacturers use traffic light colour coding to highlight particular ingredients such as sugar, fat and salt content.

The aim of the consultation is to maintain and extend the use of 'front of pack' labelling across the widest possible range of food and drink products and also to achieve the greatest possible consistency in the content and presentation of 'front of pack nutrition labelling', in a format that is clearest and most useful to consumers.

The outcome of the consultation will have to take into account the new legislation that is the EU Provision of Food Information to Consumers Regulation which makes 'back of pack' information on pre-packed foods mandatory.

The legislation allows for retailers and manufacturers to voluntarily repeat the information on the front of the pack, and it is hoped that as a result of this consultation the 'front of pack' information will provide a clear consistent message to consumers.

The consultation will run from Monday 14 May 2012 until Monday 6 August 2012. In addition, the Department of Health will host a series of high level discussions with major retailers and stakeholders to help inform discussions.

To view the consultation, please click on the following link: Front of Pack Nutrition Labelling