Online profile

Anastasia Fowle

Anastasia Fowle

Anastasia Fowle

  • T: 03700 867052
  •  I: +44 (0)2074 77 7052
  • M: +44 (0) 7764 687 019
QR Code
Scan this code with your phone to save my details. What is this?

Anastasia is a partner in the technology, media and commercial team of Shoosmiths LLP, member of the firm’s Automotive Group and Head of the National Data Protection Team.  She has a wide range of experience in both contentious and non-contentious areas including: intellectual property, complex commercial agreements and litigation, commercial/corporate strategy (domestic and international), specialist sporting litigation, brand and reputation management, advertising and marketing strategies (often in conjunction with major sporting events), confidential information, licensing, sponsorship, endorsements and complex data protection issues, compliance/audit and litigation.
Her experience includes motorsport regulatory advice, specialist sporting litigation, commercial contracts, R&D and collaboration agreements; technical partnerships, sponsorship, procedure and litigation; trade mark, design right, copyright and patent litigation, data protection strategy, advising on domestic and international commercial  and marketing strategies regarding the development, exploitation, compliance and protection of intellectual property, maximizing brand value; confidential information and "image rights".  Extensive experience of applying for injunctive relief. She initiates and conducts proceedings before the High Court, OHIM, FIA International Court of Appeal, UK Trade Mark Office and Nominet and works with UK Customs authorities with regard seizures of counterfeit goods.

Recent examples of work include:

Working on complex High Court and Court of Appeal patent litigation and breach of contract matter on behalf of H&M (Stretchline Intellectual Properties Ltd v H&M Hennes & Mauritz UK Ltd ) [Stretchline Intellectual Properties Ltdv H&M Hennes & Mauritz UK Ltd [2015] EWCA Civ 516 (22 May 2015)]

Advising in relation to various global commercial and multi-supplier projects

Acting for and advising various retailers, including IKEA, H&M, The White Company, Mulberry,Thorntons, LK Bennett, GAME, Ann Summers in relation to sponsorship, licensing, advertising, counterfeit matters and general commercial/data protection matters. 

Appeal by Infiniti Red Bull Racing against the decision N°56 dated 16 March 2014 of the FIA Stewards of the 2014 Australian Grand Prix counting towards the 2014 FIA Formula One World Championship.  Appeal before the International Court of Appeal [2014] (ICA-2014-01) (the “Fuelgate Litigation”).

Advising and acting for German car manufacturer with regard its UK trade mark and data protection matters

Acting for Global fast food restaurant chain with regard UK intellectual property matters, including online and social media issues and reputational strategy

Acting for leading global cereal brand in relation to multi billion pound bid to acquire United Biscuits 

Lead UK Counsel co-ordinating the securitisation of all IP of a borrower's European portfolio in relation to various major re-financing deals (value in excess of $1bn)

Red Bull GmbH v Sun Mark Limited et al (High Court) (Red Bull GmBH v Sun Mark Limited and another [2012] EWHC 1929 (Ch), 17 July 2012.)

Co-ordinated worldwide IP due diligence and strategic advice on behalf of last round bidder regarding its multi billion dollar bid.

Acting for global motorcycle brand in relation to a serious breach of confidential information, which included an injunction claim against a well known motorcycle publication; obtaining immediate removal of online infringement and achieving successful outcome for client

Advising hi-tech engineering company with regard potential large scale commercial dispute. Successful outcome for client

Acting for well known high street retailer with regard all its UK IP matters

Advising a wide range of international and domestic clients active in the field of automotive, motorsport, manufacturing, retail, food and drink, technology, fashion, and media.  She often works on cross-border transactions for clients.  Anastasia has an enviable list of clients who regard her as the “go to” person, including: McDonald’s, VW,  Red Bull, Ducati S.p.A., Henkel.

Anastasia is the designated UK representative for many of her well known brand clients with regard to counterfeit goods seized by Customs. 

Shoosmiths is a founder member of, a collaboration between international law firms to co-ordinate action against the import of counterfeit goods. Anastasia heads up the Shoosmiths team. 

Anastasia contributed a chapter to the book "Landmark IP Decisions of the European Court of Justice" (2008-2013)

Anastasia undertook her training contract with Hewitsons and qualified as a solicitor in 2000. Having subsequently worked at US law firm Dorsey & Whitney (London) (2001-2008) she moved to join the technology, media and commercial team at Shoosmiths in January 2009.