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Shoosmiths scoops accolades

02 November 2007

Commitment to corporate citizenship and genuinely putting its brand values into practice has secured national law firm Shoosmiths two prestigious awards.

The firm scooped the awards for “Best Corporate Citizen” and “Best Brand in Practice” at the MPF European Practice Management Awards 2007 - punching above its weight to beat off competition from some of the largest law, accountancy and property practices in the UK.

For “Best Corporate Citizen”, the 30-strong judging panel were looking for a firm which made managing its community and environmental impact an integral part of the way that it does business, whilst adding business value.  Shoosmiths particularly impressed the judges with its range of fund raising, pro-bono work, community volunteering and environmental initiatives.

Summing up their reasons for giving the award, the judges said: “Shoosmiths’ submission reflects the energy, enthusiasm and commitment to Corporate Citizenship that is clearly embedded throughout the Firm.  Their comprehensive approach includes a strong management commitment, an innovative plan to measure community work and support for a mix of employee-led initiatives.”

The firm also won “Best Brand in Practice” for demonstrating that its brand values are distinct, relevant to clients and are being delivered consistently to clients.   Shoosmiths’ brand spans many different markets and is seen by a whole range of different audiences from a first time home buyer to the director of a FTSE 100 company and the judges were impressed with the way all employees embrace the firm’s values to ensure that no matter what the instruction, the standard of care and robust legal advice is what the client recalls when the Shoosmiths’ brand is mentioned.

Paul Stothard, Shoosmiths’ Chief Executive said:  “I’m immensely proud of these awards because they reflect the dedication and commitment of everyone at Shoosmiths.   It is all too easy to espouse a set of values to clients, but delivering those on a day to day basis so that it permeates the entire culture of the firm, and having that recognised by such an esteemed group of our peers, is hugely rewarding.

“The awards are also significant because they are another milestone in our journey to becoming the law firm of choice for businesses and individuals.”

For further information please contact:
Name: Karen Carter
Phone: 08700 864086
Email: karen.carter@shoosmiths.co.uk

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