The Manchester office of leading national law firm Shoosmiths has advised award-winning innovation lab, FutureEverything, on their £500,000 commission by the government of Singapore to host a week-long digital culture festival in the country this Autumn.
FutureEverything's commission in the Far East was highlighted during the Prime Minister David Cameron's 'first Northern Powerhouse trade mission' to Singapore and Malaysia last month. FutureEverything joined the prime minister and business secretary Sajid Javid as part of the trade delegation.
The first major festival in Asia from FutureEverything, in partnership with Infocomm Development Authority of Singapore (IDA), will form a landmark part of SG50 - celebrations marking the 50th anniversary of the founding of Singapore and will feature a conference, innovation lab and city-wide art and design installations. The programme takes its starting point in Singapore's ambition to create a 'Smart Nation' and will stretch the imagination on how a Smart Nation will be shaped by emerging technologies, from business and governance to art and science.
More than 30,000 Singaporeans, UK and international artists, tourists and international thought-leaders are expected to congregate for the festival.
Shoosmiths' partner and head of creative industries Laura Harper and her team, advised on and negotiated the terms of the contract with the IDA for the provision of the festival and all associated services.
Drew Hemment, Founder and Creative Director at FutureEverything said: "Laura Harper and the creative industries team at Shoosmiths did a great job for us on the contract. Their work enabled us to negotiate a complex partnership deal.
'Singapore is a city of the future and so an ideal home for the FutureEverything festival. Our ambition is to open the debate around the future and emerging technology to more voices with art and innovation centre stage. As we celebrate our own landmark 20th year, we're thrilled to be part of the celebrations for Singapore's 50th anniversary.'
Laura Harper said: 'We have very much enjoyed working with FutureEverything again and advising on this international project, which will not only boost Manchester's international reputation as a creative and innovative city but also help to boost the city's economy and give exposure to FutureEverything in the Far East. We wish FutureEverything the best of luck with this exciting project.'
As well as acting for a broad range of creative and digital businesses across all areas of the creative & digital sector, including gaming companies, tech companies, fashion houses, communications and digital agencies and film and TV companies, Shoosmiths IP & creative industries team act for a broad range of music business clients, ranging from independent labels, producers, artists and managers.