Shoosmiths has become sole legal services provider to Krispy Kreme UK Limited.
The national law firm fought off stiff competition in a bid to secure its position.
Headquartered in Winston-Salem, North Carolina, Krispy Kreme was founded in 1937. Today, Krispy Kreme can be found in more than 690 locations in 21 countries around the world.
The doughnut retail giant made the decision to consolidate its legal services in order to secure the benefits that it felt only a legal 'one-stop shop' could bring: consistency, pro-activity and value.
Real estate partner Alan Corcoran led the Shoosmiths' team, which included national head of real estate Simon Boss, real estate partner Beth McArdle and employment senior associate Stuart Lawrenson.
Corcoran had already established a relationship with the retailer after he and his Thames Valley-based real estate team were appointed to advise on Krispy Kreme's UK real estate expansion in 2010. The relationship was further enhanced by Stuart Lawrence's longstanding relationship on the employment law side.
Towards the end of 2011, Shoosmiths corporate partner Emma Gibson and corporate finance partner Sean Wright advised Krispy Kreme management on its £25m management buy-out by private equity house Alcuin Capital Partners.
The national law firm has now been retained to advise Krispy Kreme UK Limited on all legal issues including real estate, employment, pensions, contracts, commercial and compliance.
Real estate partner Alan Corcoran said: "We are absolutely delighted to be named sole legal adviser to Krispy Kreme UK, particularly as we were up against tough competition.
"We are ardent fans of their products and have already established a great relationship with our client. We are looking forward to building on this further."
Rob Hunt, joint managing director of Krispy Kreme UK said: "Shoosmiths has an excellent reputation within our business and is well known for its proactive, innovative approach, not to mention its legal expertise, which is second to none.
"We chose Shoosmiths for various reasons; we have similar values and we know from past experience that they're thoroughly focused on our success as a business."
"Ultimately, Shoosmiths is a good business fit for Krispy Kreme UK, and we're delighted to have them on board."