National law firm Shoosmiths provided strategic advice to the management team of Hotel La Tour on the development and operation of the first Marco Pierre White, Mr White's English Chophouse franchise.
The four star hotel in Birmingham, renowned for its quality and attention to detail, will be inviting guests to dine in the first restaurant of its kind later this month, following a refurbishment of the hotel's dining space.
Shoosmiths technology, media and commercial team advised on the landmark franchise deal including providing advice regarding, and negotiating, the applicable heads of terms and restaurant branding agreement, as well as providing guidance on the relevant Brand Standards, Marketing Standards and Standard Operating Procedure Manual. Associate, Magdalena Konig, led the negotiations, overseen by partner David Jackson. The deal - which took less than 2 months to complete - was highly complex and the team worked hard to deliver results fast in a tight timeframe.
Shoosmiths associate Magdalena Konig, said:
'It has been a pleasure to work with Hotel La Tour on such a fantastic opportunity to open the first in a new franchise under the prestigious Marco Pierre White brand. We wish them every success with the new restaurant and look forward to working and dining with them again in the future.'
Shoosmiths experienced and specialist franchising solicitors regularly advise both franchisors and franchisees in respect of high profile franchising transactions. The firm's experience includes advising franchise clients in respect of developing and negotiating franchise pilots and the suites of franchise documentation required by franchisors (including those required for master and multi-unit franchise arrangements and national and international franchise roll outs).
Shoosmiths has a sound understanding of the issues faced in licensing and franchising including the competition nuances being, the term, exclusivity, territory restrictions and pricing restrictions within documentation. The team is also skilled in providing guidance in respect of franchising sales and marketing concerns.