National law firm Shoosmiths has joined some of the biggest names in the global games community at a major conference in San Francisco.
The Game Developers Conference (GDC) is the world's largest professional games industry event, attracting more than 26,000 delegates over five days.
Headed by Intellectual Property & Creative Industries partner Laura Harper and Corporate Tax partner Kate Featherstone, the Shoosmiths specialist interactive entertainment and games lawyers joined business professionals from across the industry to network, exchange knowledge and facilitate development deals.
The Shoosmiths Creative Industries and Digital experts were joined at GDC by clients. Whilst there, the team met with industry players including investment banking firm GP Bullhound and Sony, as well as intermediary law firms and UK Government agencies.
During the conference, Shoosmiths offered advice on IP licensing and negotiating development deals. The team also provided tax advice on how studios could benefit from the UK's favourable video games tax regime.
Laura Harper, partner at Shoosmiths, said: "We were delighted to send a delegation to this year's Game Developers Conference, which provided a useful opportunity for us to network and catch up with clients and contacts from across the world.
"The conference brought together businesses from each corner of the international games sector. We enjoyed meeting with developers and sharing our experiences and advice as they seek to expand their businesses overseas and explore the potential of the UK's market."
The conference attracted some of the biggest brands in the games and interactive entertainment industry including Amazon, Sony, Google, Nintendo and Facebook/Oculus. This year's event was dominated by new technologies, including virtual reality (VR), augmented reality (AR) and artificial intelligence (AI).