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Home | Services | Services for business | Regulatory compliance and risk management | Advertising and marketing
Advertising and marketing
Businesses fight tooth and nail to attract customers, both consumer and commercial, and to grow their market share, especially in these straitened times.
You only need to look at spectacular brand collapses such as Ratners to see that it can take years to build a brand, and just a few moments to destroy it – guard your reputation fiercely.
Red tape is increasing and customers are increasingly wary of asterisks and the small print. Not only this, but they are more aware of their right to complain and to cause problems for business than ever before.
Shoosmiths’ team of regulatory, intellectual property and commercial specialists includes members who have worked in-house at major brands, including Tesco, DaimlerBenz, McDonald’s, VW, and BP.
As a result, they truly understand the time and commercial pressures on compliance personnel to get innovative compliant advertising approved by sales and marketing teams.
We regularly advise major global brands on the following areas:
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production of clever, commercially viable and legally compliant advertising campaigns in the print, broadcast and online arenas
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advice on web content which is compliant with advertising, brand protection and trading standards legislation
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defending and making complaints against competitors in relation to misleading advertising, incorrect comparative advertising and the brand damage arising from the same
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making representations to Clearcast and the RACC in relation to getting advertising approved for broadcast
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making detailed submissions to the Advertising Standards Authority defending clients during investigations by Trading Standards in relation to ‘claims’ on products and in advertisements (broadcast, print and online)
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advising on the tactical use of consumer protection legislation and advertising rules in commercial disputes
The best advertising is almost always clear and compliant. We can make sure yours is, too, and that it helps to grow your brands.
For further information or urgent assistance, please speak to:
- Philip Ryan (07525 733922)
- Hayley Saunders
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Get in touch
Philip Ryan
Senior Associate
T: 03700 86 8915
I: +44 (0)118 965 8915
E: philip.ryan@shoosmiths.co.uk