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Home | Services | Services for business | Compliance, regulatory and risk | Advertising standards authority
Advertising standards authority
Do you want to challenge the accuracy of the claims being made by your competitors in their in advertising? Is one your competitors "knocking" your business in its promotional materials? If so one of your options may be to file a complaint with the Advertising Standards Authority (ASA).
The ASA through its "legal, decent, honest and truthful" campaign is well known in its role for protecting the interests of consumers against misleading advertising. What is less well known is its role in ensuring a level playing field between advertisers. The advertising codes which are enforced by the ASA contain restrictions and guidance on comparative advertising as well as restrictions on denigration of a competitor products or services. These rules supplement the rules relating to the use of someone else's trade marks.
We are experienced in advising clients and their agencies on compliance with the advertising codes, whether at the clearance stage or in the event of a complaint being raised. Our services cover advice on all aspects of the CAP codes, as well as other related issues such as copy clearance, use of celebrity names and images, music licensing, internet advertising issues, photography licences, use and protection of slogans.
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Get in touch
Gary Assim
Partner
T: 08700 86 8411
I: +44 (0)1908 48 8411
E: gary.assim@shoosmiths.co.uk