'Direct and accessible' briefings are among most downloaded

'Direct and accessible' briefings are among most downloaded


Author: Alastair Gray

Legal briefings and updates written by Shoosmiths specialists are among the best and most popular on the Legal Week Law website.

Its content manager called them 'direct and accessible', with punchy headlines and an 'easy style'.

In an article headlined Briefings at their brightest, Jon Levene has rounded-up the most downloaded pieces by Legal Week Law's 17,000 subscribers, half of which are in-house lawyers and company decision-makers.

The past 12 months has seen the national law firm's briefings downloaded 16,682 times, more than any other law firm.

And Shoosmiths' Force Majeure clauses article was among the most popular of all, attracting 19 online 'likes'.

Its articles are regularly among the weekly top five of most popular downloads, which often reflect issues in the news; while two pieces featured in a top ten of downloads based on popularity during their first week of appearing.

In Levene's round-up, which covered December 2011 to February 2012, he said: "Shoosmiths stood out with their article on the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) digital copyright laws.

"The briefing demonstrates why Shoosmiths' pieces regularly perform well; they provide a brief background to the issue, followed by the practical impact on business, and are delivered in a direct and accessible style."

He also highlighted the speed with which they appear: "As well as being quick off the mark, a punchy headline and easy style that get quickly to the point proves a huge selling point.

"Shoosmiths tackled Google's controversial new privacy policy within 24 hours of the news breaking. While unable to go into substantial detail, it quickly outlined the key facts and thereby achieved maximum impact."

Levene is among 2,300 followers of Shoosmiths' Twitter account, which helps alert him to the articles he thinks his readers will want to see.

Commenting on the briefings round-up in Legal Week, editor Alex Novarese said: "Superficial is easy - superficial is everywhere. But if you can get to targeted and authoritative writing on hard-to-grasp subjects, you are doing something right."