Shoosmiths partner wins national Client Choice Award

Shoosmiths partner wins national Client Choice Award


Author: Kara Shadbolt

National law firm Shoosmiths is celebrating a national award win for client service after IP partner, Gary Assim, was named the UK's 'Intellectual Property - Copyright' winner - for the second consecutive year - at the Client Choice Awards, 2015.

Gary Assim, Shoosmiths

Gary is national head of the intellectual property & creative industry group as well as leading the retail sector group and has built a strong reputation, acting for high profile clients such as Chloe, Jimmy Choo and Doc Martens.

Established in 2005, the Client Choice awards recognise those partners around the world that stand apart for the excellent client service they provide. The criteria for the awards focus on the ability to add real value to clients' business above and beyond other players in the market. Uniquely, these awards survey senior corporate counsel only, with this year's winners chosen from a pool of more than 2,000 individual client assessments.

Client Choice research began with a readership survey of International Law Office (ILO) and Lexology in-house counsel subscribers. Clients were then asked to rate individual lawyers and law firms on the following client service criteria: quality of legal advice, value for money, commercial awareness, effective communication, billing transparency, tailored fee structures, response time, sharing of expertise and use of technology.

Shoosmiths' Gary Assim, said: 'I am delighted to have been awarded this accolade by Client Choice and am grateful to my clients who sent in their feedback. The firm's reputation for delivering exceptional client service has come about through really listening to the client and working with them to find a better way of delivering advice, saving them time and money. Many firms talk about client service; but I guess you could say it is in Shoosmiths' DNA.'

Clients said of Gary Assim:

  • 'He is undeniably very skilled in his craft.''He has a natural authority when he speaks and gets the attention of the people he talks to - even that of opposing counsel.'
  • 'The advice that Gary generates is always communicated in clear, easy-to-understand language that I - as a non expert - can always understand.'
  • 'Gary has consistently provided an excellent-quality service to our business, no matter what challenges we put to him.'

Client Choice is a free, fully searchable online resource for senior corporate counsel that profiles the best law firms and partners around the world for client service. Drawing on more than 10 years of research carried out for the Client Choice Awards, Client Choice now offers direct feedback from clients on more than 1,000 of the best legal service providers in over 50 jurisdictions.

This year, Client Choice recognise 414 winners across 68 jurisdictions worldwide.

Gary's award win follows hot on the heels of the firm coming second overall in Legal Week's Client Satisfaction Survey, and Shoosmiths commercial partner, David Jackson, recently winning Legal Week's Client Partner of the Year Award at the British Legal Awards.