Shoosmiths wins global Micro-Tyco challenge

Shoosmiths wins global Micro-Tyco challenge


Author: Kara Shadbolt

Trainees at national law firm, Shoosmiths, are celebrating topping the table for the most money raised by a business in one month after raising £15,412 for the WildHearts Foundation as part of their Micro-Tyco challenge

Download hi-res image
Shoosmiths trainees

Micro-Tyco is a global business challenge for schools, universities and businesses created by the charity WildHearts Foundation, taking place every February and November. Teams have one month to turn £1 into as much money as possible by developing their entrepreneurial skills. WildHearts invests revenue generated in global microfinance; helping people in 37 developing countries to set up or expand small businesses to work their way out of poverty.

The February 2015 Micro-Tyco challenge involved over 4000 participants from across the UK, USA and Afghanistan. Four Shoosmiths teams took part, each supported by a business mentor colleague, in total raising £15,412 in one month. This means that 62 £250 micro loans will be invested by WildHearts, helping to transform the lives of 830 people.

Funds were raised by organising events such as lectures, quizzes, bootcamp sessions, a wellbeing morning and Yoga. Valentine's Day flower bouquets and deliveries were arranged for a fee and refreshments and homemade items such as bracelets, recipe books (based on a collection of recipes kindly donated by colleagues and contacts) were sold. Prizes were also donated by sponsors for an auction and a raffle. These included tickets to a designer Sophia Webster's London Fashion Week show, a luxury week in a fully catered ski chalet and a mini-break at the West Park Hotel in Harrogate.

Mick Jackson, WildHearts founder and creator of Micro-Tyco, said: 'I'd like to congratulate Shoosmiths for winning the February Micro-Tyco challenge by turning their £1 seed capital into over £15,400 in just 4 weeks. The team has demonstrated great creativity and entrepreneurial thinking and will now become 'Global Ethical Investors' as WildHearts fund microfinance across the developing world on their behalf.

'The funds generated by the Shoosmiths team are predicted to help 830 people every year as our micro-clients set up or expand small businesses to work their way out of poverty. We're very proud of the team and delighted that they share the WildHearts vision that business can be a force for good.'

Shoosmiths' graduate recruitment manager, Sam Hope, said: '£15,412.10 is an incredible total to raise in just one month and a testament to the hard work entrepreneurial spirit and dedication to the project of our trainees and mentors.'

'We chose to participate in this challenge, because helping the global community is aligned to part of our corporate responsibility strategy, and participating in the challenge has served as an excellent way to develop the commercial thinking of our trainees.'

Shoosmiths lawyers David Perry, Andrea James, Adele Hayfield, Sarah Lovell mentored the trainees.

To date, the WildHearts Foundation has funded micro-loans totalling £1,350,000, transforming nearly 40,000 lives.