Adam advises clients on a wide range of commercial matters, with a particular focus on digital technologies and emerging business models, privacy and data protection, intellectual property and marketing laws and regulations.

He joined Shoosmiths after five years in-house at J.K. Rowling’s agency, The Blair Partnership, and Wizarding World Digital (formerly known as Pottermore), the digital home of Harry Potter.

Adam qualified as a solicitor in July 2017.

Adam’s experience includes:

  • drafting software development agreements for a major telecommunications and internet service provider in relation to a new SIM-only mobile network trading platform for retailers;
  • advising on the risks associated with passive metering via mobile applications that monitor panellists’ behaviour on certain video-on-demand platforms;
  • drafting and advising on technology procurement contracts for the UK importer arm of a global automotive business;
  • advising a digital sports brand on marketing strategies for its blockchain enabled mobile app and drafting related commercial licensing agreements with football clubs;
  • acting for an internationally recognised digital brand: co-ordinating large global e-compliance projects, implementing end-to-end GDPR, Data Protection 2018 and ePrivacy compliance, responding to DSRs, advising on direct marketing and online advertising strategies, competitions and promotions, social media marketing and the use of children’s data, advising on high-value commercial distribution agreements and technology-related procurement contracts
  • acting for J.K. Rowling’s agency protecting J.K. Rowling and the Harry Potter brand from an IP and reputational perspective, drafting and advising on agency and publishing deals and managing J.K. Rowling’s domain portfolio;
  • drafting and negotiating a manufacturing agreement for a large high-street retailer;
  • conducting a GDPR audit for an artificial intelligence business in the pharmaceuticals industry;
  • drafting website documents and policies and associated terms for an innovative PropTech company’s online lettings platform;
  • advising on domain name disputes and drafting letters before action on behalf of easyGroup to protect IP rights in its "easy" family of brands;
  • assisting multinational businesses with data breaches, preparing breach notifications for supervisory authorities across the EU and conducting post-breach investigations and audits; and
  • drafting a suite of standard terms and conditions for an augmented reality rights management company.


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