Image rights

Image rights

Excellent service and legal advice from team specialising in image rights and intellectual property delivering an amazing client experience for companies in the UK.

We understand that our clients need to promote their businesses and their products and often wish to use images of their employees, customers and/or celebrities to do so.

Although the UK does not currently have any established law on image rights other parts of Europe certainly do. The UK's data protection regime also means that companies need to be careful in how they use individuals' photographs.

Although the law in this area is still developing in the UK and elsewhere, we work closely with our colleagues abroad to ensure that our clients always have the necessary safeguards in place to be compliant wherever they operate.

Because doing the right thing is always important to our clients, we help them to ensure that the individuals whose images are being used are happy and well informed about the use of their image, protecting our clients' goodwill and reputations in the process.

As celebrity culture has grown in recent years so has the sophistication of public figures in protecting and exploiting their images and personal brands to yield significant financial returns. We can advise across all areas of the protection, exploitation and enforcement of image rights from challenging the misuse of an individual's image and reputation, to preparing product endorsement agreements.

Whether it is for the promotion of a major brand or the protection of a personal and professional reputation our team is ready and able to help.

Recent experience includes:

  • Advising a photo licensing agency on the acquisition of images of David Beckham at the 2006 FIFA World Cup.
  • Drafting the paperwork to allow an international retailer to use images of its employees and the public for advertising purposes across Europe.
  • Advising a national retailer and an international automotive brand on the use of employee and public photographs for promotional and recruitment purposes.