Digital Rights Management (DRM) advice
"Clients depend on Laurence Kaye for innovative business-facing solutions in managing copyright and licensing for the 21st century."
Chambers UK 2013
If your business is involved with the online distribution of digital content or media, you will know that digital rights management (DRM) is an often misunderstood term.
A common view is that DRM is solely about using technology to control or restrict access and use of digital content. Certainly, that is part of its function - whether as 'hard DRM' to control the number of copies that can be made; or 'soft DRM', such as digital watermarking, to help identify illegal copies.
In fact, DRM is a key enabler for the market for online digital content. Whilst the technologies on which DRM is built are complex, its purpose is simple. Using 'machine to machine' communications and messaging, it is to automate (and thus simplify) the process by which consumers and business users can use their fixed or mobile devices to search for the content they want, find it, pay for the rights they want and have that content delivered to their device.
In this way, DRM is an 'enable and empower' model - which facilitates an 'intellectual property centric, platform neutral' approach to building the market for online digital content.
To balance your consumers' desire to access your content on any device, anytime, anywhere whilst protecting your content, you will need lawyers who understand both the commercial drivers and the technical complexities of modern day intellectual property rights management.
You will want reassurance as you structure new strategies and deals from advisers who are as familiar with the commercial concerns of content owners as they are with the cutting edge technology developments. And you will benefit from having advisers experienced in navigating the new and constant challenges as the digital revolution continues apace.
We have advised companies involved in the creation of technical standards on which DRM has been built as working on projects where choices about how to use DRM have been made.
Also, Laurence Kaye has advised and made representations to policymakers at European and UK level on the legislation governing DRM. You will be in safe hands with the Shoosmiths team.
Previous work highlights
- Acting for standards based company
- Pottermore and discussions re soft v. hard DRM
- EPC and DRM aspects of Copyright Directive