It’s time for a people-centric approach to tech.
Novelist E M Forster isn't someone who springs to mind when thinking about tech, but his novella, the Machine Stops, has seen its popularity rocket in recent years. It describes a world where tech is worshipped and all needs are met by 'the Machine'. (For many, it's like discovering that Emily Brontë wrote The Matrix.) But we don't subscribe to this dystopian vision. Tech is remarkable, but people are too.
Just because tech can replace people doesn't mean that it should. It’s never been more important to find the sweet spot in business between the right amount of tech and the human element. After all, every encounter with an individual makes us, and them, more human.
In the Business in the Digital Age podcast, we talk to those who have wrestled with this dilemma and answered the question: how can you build a hybrid-era business which finds the right balance between people and tech?
Business in the Digital Age: your essential podcast for the change which lies ahead.
Listen to the podcast